BEIJING BJ40 Car BAIC Jeep Off-Road SUV Gasoline Vehicle Innoson Mobius 4WD AWD Auto China

• Vehicle Specification

The Beijing BJ40 is an off-road vehicle produced by BAIC Motor. Originally branded directly as a BAIC product, the vehicle series was rebadged under the Beijing brand after the brand was introduced in 2019.

BAIC published official photos of the second-gen BJ40, a body-on-frame ICE-powered compact SUV designed as a direct competitor to the popular Tank 300.

The new face combines boxy LEDs with an illuminated three-piece grille and a rugged off-road bumper. The heavy dose of plastic cladding, all-terrain tires, and generous ground clearance make it clear that this is not your typical road-focused SUV, as with the boxy proportions. The same applies to the full-size spare wheel that is mounted on the flat tailgate, reminiscent of classic off-roaders.

Inside, the BJ40 represents a significant step up in terms of design and technology. The dashboard combines a digital instrument cluster with a large panel housing the central infotainment screen and another one for the front passenger. Other highlights include the analog clock between the climate vents, the aluminum-style trim around the dashboard, and the wide center tunnel housing a rotating dial for the 4WD system.

BAIC didn’t reveal the specs of the new BJ40 but we already know them thanks to China’s Ministry of Industry and Technology Information. The SUV measures 4,790 mm (188.6 inches) long, 1,940 mm (76.4 inches) wide, and 1,895 mm (74.6 inches) tall, with a wheelbase of 2,760 mm (108.7 inches). This means it is 160 mm (6.3 inches) longer than the five-door variant of the previous generation and incrementally longer than a Jeep Wrangler.